© 2019 Martin Sofiedal

commercials

Byggmakker Team Proff - "Kunden fra helvete" (Langversjon)

Web commercial

Role: Writer and director

Client: Byggmakker

A series of films for carpenter company Byggmakker, showing a very difficult customer who micro manages everything, to humorous effect.

Agency: Nucleus

Produced by Go Electra 

NSF: "Medlemsmøte"

Web-commercial

Role: Writer & Director

Client: Norsk Sykepleierforbund

​​​Comedic video reminding nurses to attend the annual membership meetings arranged by NSF.

Starring Bjørn Myrene and Anja Marie Svenkerud.

Produced by Go Electra

Stor-Oslo Eiendom: "Fra Dallas til Lillestrøm"

Web-commercial (1 of 3)

Role: Director & editor

Client: Stor-Oslo Eiendom

​​Funny "Guy Ritchie"-inspired web commercial about foreign businessmen traveling to Lillestrøm to set up shop.

Produced by BleckOUT

Agency: Semway

Stor-Oslo Eiendom: "Fra London til Lillestrøm"

Web-commercial (2 of 3)

Role: Director & editor

Client: Stor-Oslo Eiendom

​​Funny "Guy Ritchie"-inspired web commercial about foreign businessmen traveling to Lillestrøm to set up shop.

Produced by BleckOUT

Agency: Semway

Stor-Oslo Eiendom: "Fra Tokyo til Lillestrøm"

Web-commercial (1 of 3)

Role: Director & editor

Client: Stor-Oslo Eiendom

​​Funny "Guy Ritchie"-inspired web commercial about foreign businessmen traveling to Lillestrøm to set up shop.

Produced by BleckOUT

Agency: Semway

Academy: "Kjenner du deg igjen?"

Web commercial (1 of 2)

Role: Director and editor

Client: Academy

​Funny web commercial about dead end jobs, and how it's not too late to change course and start a different career. 

Produced by Go Electra

Agency: Nucleus

Academy: "Kjenner du deg igjen?"

Web commercial (2 of 2)

Role: Director and editor

Client: Academy

​Funny web commercial about dead end jobs, and how it's not too late to change course and start a different career. 

Produced by Go Electra

Agency: Nucleus

Gjensidige - "Touchskjerm i bil"

Web campaign

Role: Director

Client: Gjensidige

An awareness campaign to tell people not to use the touch screen while driving.

Produced by Go Electra

Commercial Reel 2018

Commercial compilation

Role: Director

A compilation of the most recent commercials I have directed.

SAS/Visit Norway: "No Nightlife"

Web commercial

Role: Director

Client: SAS/Visit Norway

Commercial shot in Tromsø, Bergen and Oslo during the bright night time, hence the title "No Nightlife". Even though it never gets dark during the summer, Norway still has alot to offer.

Produced by True Stories

Agency: Mr H

Provexin: "Arve og far"

TV commercial

Role: Director

Client: Provexin

Funny TV commercial about hereditary hair loss. Premiered on TV screens in Norway, Sweden and Finland summer of 2018.

Produced by Pure Content

Kron Fondssparing: "Skieksperten"

Web commercial

Role: Director and editor

Client: Kron Fondssparing

One of three funny commercials for Kron about how dealing with funds don't have to be so complicated.

Produced by Bleck Film

Agency: The Oslo Company

Kron Fondssparing: "Bankmannen"

Web commercial

Role: Director and editor

Client: Kron Fondssparing

One of three funny commercials for Kron about how dealing with funds don't have to be so complicated.

Produced by Bleck Film

Agency: The Oslo Company

BN Bolig: "Paper promo"

Web commercial

Role: Director

Client: BN Bolig

One of five funny commercials promoting BN Bolig's new sales paper.

Gjensidige: "Røykvarslerdagen: Herman Flesvig"

Web commercial

Role: Director

Client: Gjensidige

Funny commercial promoting smoke detector day in Norway, encouraging everyone to change the batteries on their smoke detectors. Starring norwegian Instagram comedian Herman Flesvig.

Gjensidige: "Røykvarslerdagen: Den kjekke naboen"

Web commercial

Role: Writer, director and editor

Client: Gjensidige

Funny commercial promoting smoke detector day in Norway, encouraging everyone to change the batteries on their smoke detectors.

Visit Norway: "Hallaien"

Web commercial

Role: Director

Client: Visit Norway

A fun POV commercial showing of the beautiful norwegian city Bergen.

Produced by True Stories

Agency: Mr H

Collagen Plus: Gaustadtoppen

TV commercial

Role: Director

Client: Biomed Pharma

A one-shot commercial shot on a drone on one of the highest mountains in Norway. Featuring local norwegian celebrity Svein Østvik.

Produced by Go Electra.

NSF: "Luft og kjærlighet"

Web commercial

Role: Writer, director and editor

Client: NSF

One of three funny commercials for the Norwegian Nurse Association. 


Produced by Go Electra.

NSF: "Knapper og glansbilder"

Web commercial

Role: Writer, director and editor

Client: NSF

One of three funny commercials for the Norwegian Nurse Association. 


Produced by Go Electra.

The electricity challenge

Web promo

Role: Writer, director, camera and editor

Client: Energi Norge

Teaser for a series of films promoting Electricity Day which was a national celebration of everything electrical and how important it is in our daily life. The films follows Anette as we follow her trying to do her daily routines without using electricity.  

 

Produced by CitoMedia in 2017.

Telenor: Internet of things

Web commercial

Role: Writer, director

Client: Telenor

A film about the Internet of things, which is basically how technology will be expanding into everyday life in the near future.

Mercedes-Benz: "Helt Sjef"

Commercial

Role: Director

Client: Mercedes-Benz

English title: "Like a boss"

Funny commercial for the new Mercedes-Benz V-class van.


Produced by Go!Electra

Agency: Starcom

Deloitte Norge: "Dear Jacob"

Anniversary film

Role: Director

Client: Deloitte Norge

Deloitte Norge has a long history, which started with the founder Jacob Von Tangen Kielland. This is his story, told in a visually compelling and filmatic way.


Produced by Go!Electra

LHL: "Varsellampene"

Web Commercial

Role: Writer & Director

Client: Landsforening for Hjerte- og Lungesyke

Don't ignore your body's own warning lights. A fun and important film about taking your health seriously.

 

Produced by Go!Electra

Agency: Burson-Marsteller

 

Produced in 2016.

Electricity Day (Strømmens Dag)

Web Promo

Role: Writer, director & editor

Client: Energi Norge

One of nine films promoting Electricity Day which was a national celebration of everything electrical and how important it is in our daily life.   The films depict Electricity himself and his daily routines.   Produced by CitoMedia in 2016.

Value of Trust: "Taxi"

Web commercial

Role: Writer, director & editor

Client: Deloitte AS

Deloitte published a book called "The Value of trust" in June 2015. This is one of two web commercials promoting the book.

 

www.verdienavtillit.no

 

Produced in 2015

Callenberg

Branding film

Role: Writer & director

Client: Callenberg

Callenberg is a new company under the Wilhelmsen brand that helps other shipping companies run their business smoothly. 

 

This was film was part of their launch as a new brand.

 

Produced by Go!Electra in 2015.

Two Fathers (To fedre)

Web commercial

Role: Director & editor

Client: SOS Mayday

A web commercial I directed promoting a campaign against malaria in Africa.


Produced by Pure Content in 2014.

Social Cops

Promo sketch

Role: Writer, director, editor & VFX

Client: Social Media Days

What happens when two cops are more busy with telling everyone they are catching bad guys than actually catching bad guys?

 

Additional post-production by Go!Electra.

 

Produced in 2014

LMF

Commercial

Role: Writer, director & editor

Client: Landsforeningen Mot Fordøyelsessykdommer

One of three commercials that shines a light on IBD and IBS, albeit in a humerous way.

 

Produced in 2013.

"Dina's Café"

Web Commercial

Role: Writer, director & co-editor

Client: Eika Sparebank

Eika Sparebank wanted to create a character that could represent a customer who lived outside of the big cities. 

 

This is one of 6 films about Dina and her café guests.

 

Produced by Sheriff Film in 2013.

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